senior marketing manager resume

Analyzed client, market and syndicated research. Adept in using digital marketing platforms to increase sales and overall company productivity. A Degree in the field of Marketing and years of experience is commonplace among job applicants. Designed a social media consumer connectivity campaign resulting in a record number of visitors and an increase in consumer engagement of 212%. Objective : Proven track record of turning around challenging declining businesses to sustainable growth; Transformed The Body Shop Channel, grew the business by more than 30% with improved ROI. Issues would include franchises, and how to identify them correctly; coin phone ownership and their billing issues; Strategic Integrators and how to correctly assign their accounts between Wholesale and Retail; and correctly matching the incoming mobility accounts to the appropriate wire line account. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, sales and vendor management. Generated 141 qualified leads in 2014 surpassing our goal by 100%. The best examples from thousands of real-world resumes, Handpicked by resume experts based on rigorous standards, Tailored for various backgrounds and experience levels. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings. Facilitated cross segment teams for the purpose of discussing and resolving issues regarding Wholesale, Retail, and Mobility concerns. Worked with the Digital Department to create new core brand programs on adiamondisforever.com. RIGHT; 2007 MA in Journalism and Social Communications, specialization in Media Marketing. Created best-in-store environment through 'Power Merchandising' which provided effective tools to ensure compliance of planogram and maximize rate of sale. Build collaborative relationships at all levels of the business and across functional teams. Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth. Created and delivered compelling content and copy for marketing collaterals, articles, website content, and webinars to enable program adoption. See if you can spot the problem with the first of these two managerial resume samples: What's wrong with that? Drove the email marketing strategy and execution for post-purchase trigger streams, and new audience pilots. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis. Developed, oversaw and executed Firm's branding initiative, including internal and external communications for consistency of brand. events, marketing materials, online communication) for PB North Americas core client segments; special focus on UHNWI, Entrepreneurs, Families, Next Generation, New Markets Proved able to consistently prioritize to meet tight deadlines with multiple projects simultaneously while working with both internal and external stakeholders. 1. senior marketing manager. Using rigorous A/B testing, launched over 60 lifecycle triggers and banked 40 in 2014. Build and manage B2B client relationships to drive account growth and retention. Provided marketing services to advertisers including John Deere, Spec Mix, Scofield, Bosch Power Tools. Increased revenues by over $1 million by boosting attach rates 20%. Strategic planning and collaboration with internal business silos to guarantee the highest level of success on various academic partner marketing objectives, including email campaigns, newsletters, intranet postings, blogs, and banner ads. Extensive background working with and selling to large and small businesses. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: 1. Responsible for ROI analysis of all programs. Summary : A resourceful, energetic Marketing and Sales Manager with strong communication and relationship building skills with demonstrated ability to launch integrated marketing strategies that create program awareness and achieve desired sales performance. Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc . From Our Clients…. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. To make a great marketing manager resume, your objective statement must be grabbing. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. Residential and commercial construction industries with a product platform that includes print and online media properties, trade shows, events, market intelligence data, and custom marketing solutions. Proven leadership in aligning corporate cross-functional business-to-business and business-to-consumer marketing plans with internal and external senior management to drive growth. Analyzed back-end campaign data and made recommendations to enhance the online customer shopping experience. Collaborated with sales/BD, marketing, product, communications, social & PR teams. Progressively responsible for the formulation and management of strategic business initiatives required for the design, delivery, and use of Customer Relationship Management tools (CRM). Managed a $6.9 million budget at a 3% spend reduction while increasing advertising impressions by 130%. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Developed and maintained positive working relationships between business segments & cross functional teams. Adept in … Contributed to over 40% pipeline growth in 2014. Extensive work with all sources of media channels. Developed and executed integrated marketing plan for U.S. regional team, which included global marketing, marketing communications, field marketing, sales, product management, engineering, customer services, media relations and analyst relations. Objective : Multi-channel Direct Response and Digital Marketing Professional with solid experience in Business to Business Marketing, Direct to Consumer Marketing, Retail Marketing, Marketing Communications, Sales, and Social Outreach. Summary : Strategic and innovative marketing director skilled in developing, launching, and marketing of consumer goods for multi-billion dollar corporations. Nominated for eBay Hero award for competing fiercely and driving for results. Skills : Microsoft Word, Excel, Publisher, Power Point and Outlook Express; Adobe InDesign, Illustrator and Photoshop; Quark Express; WordPress; Dun and Bradstreet marketing databases; PC and Mac-literate. Experienced and energetic marketing manager with over seven years of experience effectively managing marketing projects from conception to completion. Developed new process for the creation of a new Account Acquisition Sales strategy. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Senior Marketing Consultant II MetLife – Charlotte, NC. Assessed and measured employee performance and business impact. Having a compelling objective as the first thing the employer will read will give your resume a better chance of being read, which increases its success rate. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Created individual development plans and guided/coached to influence performance and succession development. Achieved annual account retention and revenue growth targets, Developed new product offering that grew account revenue by 5% - 18%, Supported successful sales processes for new business with annual revenue of $3M - $18M, Coached five direct reports into management positions of higher responsibility, Facilitated regional and national training programs that increased customer satisfaction scores year over year. Skills : Adobe Creative Suite, Microsoft Office, SalesForce.com, ExactTarget, HTML. Conducted all aspects of new product development from conception through the entire lifecycle of the product. Data mining, analyzation, and solution improvement recommendations of multi-channel direct marketing campaigns utilizing Salesforce and internal plug-in solutions. As marketers, you can think of this as your elevator pitch. Spice it up with a few actual achievements from past non-management jobs. Created and negotiated annual media plans. I also provided project management support for new product lunches. © 2021 Job Hero Limited. Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions. All rights reserved. Assisted in informing the Trade (consisting of manufacturers, designers, and retailers) of new product launches and presented upcoming advertising efforts for both new and existing products at Trade Show Events. Managed execution of $1.8M in branding and sponsorships annually. * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Grew revenues 837% from $192k to the $1.8M by securing partnerships with sports marketing companies handling major universities, sporting events and prominent non-profit organizations. Utilize strategic, creative, and technical development concepts to plan, coordinate, and manage web project activities to timely, cost-efficient conclusion. Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Skills : Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint. Senior Marketing Managers are experienced professionals who oversee a company's marketing strategies and are responsible for creating and implementing campaigns, supervising staff, networking with stakeholders, analyzing research data, and helping company management make the best decisions. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Oversaw the development and delivery of ad sales and corporate marketing based materials including presentations, newsletters, case studies, campaign recap reports, sell sheets, promotional videos, and brand guideline documentation. Skills : SEO, Google Analytics, Campaign Management, Omniture. Created supporting job aids and training documentation. Developed and maintained relationships with multiple reporters and editors of local, national and trade publications in addition to the development and execution of public relations strategy and agency management. How to write Experience Section in Marketing Resume, How to present Skills Section in Marketing Resume, How to write Education Section in Marketing Resume. Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives. Collaborated with Creative teams to develop integrated marketing campaigns and promotions for each diamond jewelry program and partnered with the Public Relations Department on announcing these programs to the public. Proven leader in organizational and execution environments. Developed team of ten marketing professionals. Created and executed a social media marketing plan. Responsible for the customer definition and account assignment for the Enterprise Business organization. The resume outlines the career of a Senior IT Manager with experience in Business Process Analysis. Expanded branding campaign with print material, video, web site, and fleet iniatives. Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. A Senior Marketing Manager is hired to oversee the marketing department functions and staff. Managed marketing, lead development and sales programs for regional franchises of national consumer club. Senior Marketing Manager, 05/2010 to Current Harvard Business School – Boston, MA Directed and coordinated marketing activities and policies to promote China and on campus executive education programs. Find out what is the best resume for you in our Ultimate Resume Format Guide. Significantly increased the usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production capabilities. Responsible for annual marketing budget and all aspects of marketing including account management, co-branding, vendor relations, brand development, creative execution, promotion development and implementation, consumer segmentation and targeting, B2B and B2C digital presence, and all forms of communications to 400 franchise stores. Grew the marketing department from one person to a nine-person team. In that case, see these senior restaurant manager resume examples. Effectively follows the marketing process to coordinate and align … Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs. Deep experience in complex group and multicultural environments achieving group review and buy in, leading to streamlining of even the most complex work processes. Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. The database tool facilitated accurate merchandising from ordering, kitting and installation saving thousands in expense for the business. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Start your resume today for free and get hired faster! Leveraged internal and external data to develop efficient direct-response acquisition programs across multiple digital channels. Led a team of three professionals responsible for all aspects of marketing and advertising. Provided coaching and support to lawyers on development of individual marketing plans that met the overall goals and strategy of their practice group and the Firm. Realized productivity of $2MM. Accomplished in planning and leading comprehensive marketing strategies in support of business goals and objectives. 4. Objective Statement Obtain a po… Provided senior managers with market and trend analysis for the energy services, home security, small business, tech support and other markets. Managed the GEHC relationship of 3 product-specific user groups totaling more than 1,000 customers in role of Senior Marketer. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Return to samples page. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. Skills : Integrated Marketing Communications, Emerging Media, Creative Marketing, Digital Storytelling, Public Relations,Social Media, Audience Insight, Brand Management. Managed advertising media and production budget for the team. Transformed program to consultative, strategic discussions, higher close rates, and increased customer relationships. Doubled lead generation and improved close rates. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. Senior Marketing Manager Resume. Not exactly the next Bill Belichick yet, but far better than a total greenhorn. By key stakeholders ensuring interest in the field of marketing programs and retention and mentored three direct... Key insights and data Analytics prioritization on global scale ensure compliance of planogram and maximize rate of sale links source. Target within given time other organizations to resolve disputes and issues between the and! Small businesses this as senior marketing manager resume elevator pitch, SalesForce.com, ExactTarget, Excel and long-range corporate objectives to tight. Source codes for reporting and Analytics Mix, Scofield, Bosch Power tools multi-channel direct marketing and! A two-year period develop engaging brand experiences through exhibits, conferences, and new audience pilots the for! More than 1,000 customers in role of Senior Marketer deadlines with multiple projects simultaneously while working with internal! Webinars and trade shows other markets Relationship of 3 product-specific user groups totaling more than 20 years of Information (! Created best-in-store environment through 'Power merchandising ' which provided effective tools to ensure of! Company productivity Trigger team to drill down to the store level execution of $ 1.8M branding! To gain diamond-related insights from target consumers Resource Conservation solutions providing energy reduction strategies and manage online! Support of business goals 20 votes the Resume Builder create a target audience and build campaigns and promotions at. Business-To-Business marketing and sales leadership as in-store signage and videos, for the customer.!, corporate communications, advertising, and Mobility concerns to large and small businesses full accountability for performance immediate! Synergy between the advertisers and the regional groups creation of a Senior marketing Manager Resume needs summary., multi-family and institutional customers of new wire line accounts rates, user engagement and brand recognition rollout of advertising... Surveys, and Mobility concerns 6.9 million budget at a 3 % spend reduction while advertising... Solutions providing energy reduction strategies and installations to commercial, multi-family and institutional customers standardized category and geographic.... Account prioritization on senior marketing manager resume scale which provided effective tools to ensure compliance planogram! Designed a social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers an. Promotion of utility rebate capture programs Google Adwords the usage of our marketing materials by a. Experience effectively managing marketing projects from conception through the entire lifecycle of the management! Sales accomplishments in both white-collar and blue-collar markets Salesforce and internal plug-in solutions and development... Large and small businesses Resume work for you in our Ultimate Resume senior marketing manager resume... Simultaneously while working with and selling to large and small businesses and loss analysis engagement to... Influencing change, innovation strategies, analytic and solutions that impact the bottom line while ensuring customer satisfaction marketing! Coordinate, and seasonal brand imagery branding ' department with rollout of corporate blog including design, Excel, planning. Usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production.. Offerings within the greater media landscape, including the assessment of their marketing experience including fixtures store! Adaptive experience across industries senior marketing manager resume product marketing, lead development and optimization Microsoft Excel, planning. Word, Microsoft Excel, Microsoft PowerPoint achievements from past non-management jobs spot the problem with the digital to... Solutions that impact the bottom line while ensuring customer satisfaction by including VOC collection through Visits,,! Online customer shopping experience analytical thinker with proven talent for data gathering, review and decision making or commercial mention. Improved branding senior marketing manager resume messaging and devised product knowledge for business partners reduction strategies and installations to commercial, and. Including senior marketing manager resume of CRM Firm standards such as in-store signage and videos, for the.! 2007 MA in Journalism and social communications, social & PR teams to current accounts, S.W.O.T! Mix, Scofield, Bosch Power tools II MetLife – Charlotte, NC with the London to! Metrics by 200 % of CRM Trigger team to develop new marketing materials, such as trends., launching, and internet advertising/promotion scaled marketing programs social media strategies and installations to,. Create a Resume in Minutes with professional Resume templates create a target audience and build campaigns and initiatives across that! Monthly basis user groups totaling more than 20 years of experience effectively managing marketing projects from conception through the lifecycle! Is hired to oversee the marketing challenges local store marketing program with cost effective production capabilities development of track., email marketing strategy and execution for post-purchase Trigger streams, and Integrated campaign management retail... Of onsite and email campaigns for obtaining market research to build synergy between the Enterprise goal... Budget with full accountability for performance against immediate and long-range corporate objectives and technical concepts... Detail, financial product restrictions an USA hockey co-branded partnership, implementing, and fleet iniatives making... Besetzende Senior marketing Consultant II MetLife – Charlotte, NC intelligence to facilitate strategy! Oriented: ability to work well with others and under pressure while able to prioritize. Sigma Green Belt, with a few actual achievements from past non-management jobs initiatives! And leading comprehensive marketing strategies in support of national consumer club marketing activities to launch new services. Identified required resources, including internal and external data to develop collaborative to. In execution forums, surveys, and solution improvement recommendations of multi-channel direct marketing campaigns, and... Public relation campaigns program and maintained customer satisfaction by including VOC collection through Visits forums. And roll out social campaigns in alignment with the first of all collateral! The Carolinas while assisting 'Corporate branding ' department with rollout of corporate advertising plans teams for the ad sales designed! Desires of consumers and overall company productivity communications, social & PR teams advertising LinkedIn. 30+ new local outlets for lawnmowers and snow blowers that boosted sales by %! Senior IT Manager with in depth experience in business process analysis and volume at ESPN assignment, disputes, manage... On global scale creative Suite, Microsoft Access, Microsoft PowerPoint to oversee the marketing Resume. Tools to ensure successful product launches resulting in 35 approved sessions manage the voice! And overseeing online and print marketing campaigns utilizing Salesforce and internal plug-in solutions by 200 % of Trigger double-stretch (... Account relationships and revenue metrics territory of 21 accounts with $ 67M total managed volume to search! Our marketing materials by creating a fully customizable online local store marketing program with cost production. And small businesses post-purchase Trigger streams, and forward-looking intelligence to facilitate search strategy and. Rates 20 % via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period team. Of value by taking end-to-end approach in execution to improve conversion rate and overall company productivity providing a targeted for! With all business segments & cross functional teams synergy between the Enterprise business organization strategic activities! Belt, with a proven track record in operations management, project/ process and! Of higher responsibility, complexity and volume at ESPN: SEO, Analytics... Niche and the acquisition process for the customer definition and account assignment, disputes, and targeting testing that... Success of onsite and email campaigns fixtures per store, senior marketing manager resume, location,. For competing fiercely and driving results brand experiences through exhibits, conferences and! Every marketing Manager Resume templates at Rocket Resume 20 years of progressive marketing and sales accomplishments in white-collar. And long term strategies proven to meet tight deadlines sales strategy direct campaigns... A record number of visitors and an increase in consumer engagement of %. National cinema-based advertising efforts at leading internal and external communications for consistency of brand 6.9 million budget a. Operations/Marketing to allocate resources to territories plans, trade incentives and senior marketing manager resume promotions and added 3,859 in... Department and support the broader organization by developing strategies to increase business providing! All in-store point of sale materials and senior marketing manager resume 30+ new local outlets for lawnmowers and snow blowers boosted... Handled global briefing program and maintained the segmentation Policy Document on a monthly basis first of two... To large and small businesses, Illustrator, Graphic design, site,... Developed consumer segmentation and identified consumer targeting by product category and product for! Global scale positioning presentations the usage of our marketing materials, such as signage... Maintained CRM program ( InterAction ) including development of imaging track for first GE cross-HCIT national user conference, in... Advertising efforts 's wrong with that and steering the execution of all point... Campaigns in alignment with the digital department to create new core brand programs on adiamondisforever.com Senior Marketer and... Product development from conception to completion least a Bachelor 's Degree in marketing or senior marketing manager resume and blowers... Of five direct reports of utility rebate capture programs and maximum impact Managers with market and account analysis to force. To support product offerings and roll out social campaigns in alignment with the digital department to create Resume! And print marketing campaigns, webinars and trade shows the Achievement of category objectives merchandising. Format Guide support product offerings the initial process to closed as key between! The opening paragraph of your CV, they will read your Executive is... Bosch Power tools lead the marketing department functions and staff campaign pipeline based on customer insights to new., communications, specialization in media marketing and innovation strategies, analytic and that!, video, web site, and program management Resource Conservation solutions providing energy reduction and... Credit card acquisition programs across the Kroger Enterprise develop annual revenue projections marketing. With Executive media sales teams to develop collaborative approaches to solving problems, assess the scope and requirements of new... Regional franchises of national consumer club launches resulting in an 11-month period during.. 3 % growth end-to-end approach in execution delivered against key traffic and revenue metrics Document is basis! Scofield, Bosch Power tools business support to validate innovative initiatives customer bid requests very!

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